Mt. Pleasant Daily Times, Mt. Pleasant, Texas
Thursday, March 11, 1937
New Drug Store Era on Way Is View of Pharmacy Professor
NEW YORK (INS).-At first its mere mention brought shocked silence.
Then gradually, it became the topic of whispered conversation.
And today it burst forth upon the startled world in all its glory!
Eureka! Found: a drug store that will sell only medicinal supplies and pharmaceuticals!
Clews to the discovery of this revolutionary idea led every-which-way, even into the New York State Legislature. Finally the "drug store of the future," as it is acclaimed, was found right in the heart of New York, at Fordham University.
Right now this far-reaching project-first step to return the drug stores to the druggists-is in the process of construction, and will not open until April.
The new store will not sell bicycle tires, automobile horns, rowboats, ping pong balls or horse blankets-it will deal only as a prescription and medicinal center and act as a training school for student druggists.
"Instead of a prescription department buried in the rear of a drug store which features a soda counter, cigar stand, cosmetic displays, books, toys and what-not" Dr. James H. Kidder, Dean of the Fordham College of Pharmacy and prominent New York physician, said, "you will find a store specializing exclusively in filling prescriptions."
Professional Pharmacy Essential
"Medical science is progressing so rapidly and the demand for individual prescriptions is becoming so great, that a financial investment to establish a professional pharmacy would be a sound business venture. The average drug store could not survive on prescription sales alone.
"A new era is approaching. The pharmacy of the future, and the change will be completed within twenty-five years, will be a clean-cut store of shelves packed with bottles and ingredients. A new name will also be devised perhaps Prescription Pharmacy* instead of the misleading drug store.
"The design of our store will include a consultation room wherein students and pharmacists may discuss preparations and prescriptions with customers and doctors. It will be a sort of a waiting room and library. This room will find usage in the future for the advances of the medical industries will necessitate greater doctor-druggist co-operation."
Druggists Oppose New Bill
Lending support to Dr. Kidder's beliefs, the New York State legislature has before it a bill designed to take the miscellaneous counters out of a drug store.
Immediately upon introduction of the bill, druggists rose up-in-arms and denounced it as "unripe." They claimed they would return to the pharmacy trade exclusively just as soon as other retail stores ceased selling products that should normally be sold in drug stores.
But, according to Dr. Kidder, we'll have to continue to feel our way around toys, books, and baby carriages for another quarter century before the "Prescription Pharmacy" becomes a general institution.