Mt. Pleasant's Electric Service
Robert & Mary Turner's A Glimpse of Titus County, Texas History
On January 6, 1926 the East Texas Public Service Company announced that they planned to build a large ice plant in Mt. Pleasant to supplement their existing plant.  The new brick ice plant would be 90 x 100 feet in size and could produce thirty tons daily.  The two story brick ice plant was located between what is now Industrial Road and the Cotton Belt tracks at the intersection of East Ninth Street.

In addition to expanding its Mt. Pleasant plant, East Texas Public Service Company began buying other area ice plants and expanding its electrical grid.  On January 27, 1926, they announced that they had purchased the Borne Light & Ice Company in Pittsburg, for about $230,000 (approx $2,500,000 in 2006 dollars).  East Texas Public Service Company planned to convert the Pittsburg facility into a 30-ton ice plant and erect an electric substation to distribute power to towns east and west from Pittsburg.  The main line was brought to Mt. Pleasant from Pittsburg.

By mid-November, 1926, East Texas Public Service Company began rebuilding much of Mt. Pleasant's electric distribution system.  H. M. Long of Marshall came to Mt. Pleasant on November 18 to survey the town's needs.  New poles were set in the downtown business district, and ETPSC rebuilt the entire distribution system on the east side of town.  Many old poles were replaced and all-new transmission lines were installed.
Electricity wasn't always sold by a utility company that specializes only in producing it.  In the 1890s, Mt. Pleasant streets east of the downtown business district were laid out differently.  Suggs and Brothers Cotton Gin, Corn, and Saw Mill was located immediately east of the Cotton Belt railroad tracks between Rusk (now East 1st) and Houston (now East 2nd) Streets.  In the 1890s, this was a square block and East First and Second Streets did not form a "Y" as they do today.

James A. (Jim) Davis, who later became well-known as an early Mt. Pleasant plumber and was involved in much of Mt. Pleasant's development as a city, operated the cotton gin.  In addition to ginning cotton, the gin also contained Mt. Pleasant's first electric generator and provided public electric power.  At the end of the day when the ginning was done, Mr. Davis shifted the gin engine's belt from the ginning machinery to the electric generator and provided electricity for customers to use at night.

Generating and selling electric power was conducted under the name of the Mt. Pleasant Electric Light and Power Company.  Most power during the time was used for lighting, since there weren't many motor driven devices and no home conveniences like refrigerators or air conditioners.

The Mt. Pleasant City Council authorized the Mayor to contract with the Mt. Pleasant Electric Light and Power Company on January 23, 1901 to install and maintain two arc electric lights on the streets and one 32 candlepower incandescent light at each church in the City for $24 per month.  The City's entire electric bill ranged from $6.25 to $31.75 during 1901, which is further evidence that electricity was mainly used for lighting.

The State of Texas did not regulate power companies then, and electric generation and sale was not restricted to a few gigantic companies as it is today.  Anyone who could afford to buy and operate a generator could provide electricity with just the City's blessing, and some businesses operated generators as side-lines.  In February, 1905, the City of Mt. Pleasant paid the Farmers and Merchants Cotton Oil Company, managed by M. Greenspun, $77.25 for electric lighting and for installing street lights.  They continued to provide electric power into latter 1909.

On November 9, 1909, the Mt. Pleasant City Council also granted I. M. Greenspun and Associates the right to erect electric light poles and wires along, over, and across public streets for the purpose of furnishing electric and power service to Mt. Pleasant citizens.  The installation of wires and poles was to be under the direction of this Council and wires were required to be insulated and placed at the proper elevation.

By 1911, the City recognized the fire danger that could result from improper wiring inside buildings.  In its March 7, 1911 meeting, the City Council ordered Fire Marshal Lon B. Scott to inspect wiring in as many buildings possible within three days and to report his inspection results concerning wiring and the fire risks at the next regular Council meeting.  They paid him $2.50 per day to make the inspections.

Because there was no City Hall or municipal building, the City Council met in the mayor's private office.  On February 6, 1912, the City Council authorized Mayor J.F. Wilkinson to have and electric meter and electric lights installed in his office.

We have not been able to determine how long the various electric providers above continued to operate and sell power to the public.  However, the Mt. Pleasant City Council granted Albert Emanuel of Dayton, Ohio, a franchise to operate an electric generating and distribution system in Mt. Pleasant on January 7, 1913.

Due to the wording of the ordinance giving Mr. Emanuel the right to provide power, we suspect that he purchased one of the existing power plants since he was required to begin upgrading the lighting system within 60 days of the franchise being granted and to spend $10,000 to improve the light plant and lighting system within the first twelve months after the franchise was granted.

We also suspect the franchise may have been exclusive, although this is not specifically stated in the ordinance.  Another thing that leads us to believe the franchise was exclusive is that it was much more detailed than previous ones.

Mr. Emanuel was granted the right to erect, maintain, and extend poles and transmission lines over and under city streets and alleys and in other public areas under the City's control or jurisdiction.  The Councilmen or a designated City officer was to supervise their placement.

For the first time, electric rates were regulated.  Mr. Emanuel was allowed to charge the following rates:

1  to 70 K. W.        15 cts. per K. W.
71 to 80 K. W.        14 cts. per K. W.
81 to 90 K. W.        15 cts. per K. W.
91 to 100 K. W.        12 cts. per K. W.
101 to 110 K. W.        11 cts. per K. W.
111 to 200 K. W.        10 cts. per K. W.
201 to 500 K. W.          9 cts. per K. W.
501 and over          8 cts. per K. W.

A $1.00 minimum monthly charge was allowed for each connection.  Manufacturers could be charged a minimum of $2.00 monthly per horse power connected, irrespective of the amount of electricity consumed. Emanuel agreed to provide electricity 24 hours a day.

The City agreed to pay a minimum of $50.00 per month for street lighting, with Emanuel to install and maintain all street lamps.   They City also agreed beginning April 1st, 1915, to have Mr. Emanuel pump all water used by the city for domestic, fires and other purposes for a minimum fee of $200.00 per month.  Emanuel was exempted from City Occupation, Poll, and Franchise taxes, but not regular property taxes.

Mr. Emanuel accepted the terms of the franchise on May 21, 1913.  He provided electricity for Mt. Pleasant until 1918, when he sold the plant to the East Texas Public Service Company.  We do not as yet know who formed East Texas Public Service Company, but period news articles state that they were headquartered in Mt. Pleasant.
This short section of concrete wall on the east side of Industrial Road near East 9th Street is all that remains of the large East Texas Public Service Company ice plant that was once located there.
Like its predecessors, East Texas Public Service Company didn't only generate electricity.  They also made ice.  In addition to industrial uses, ice was in high demand from homeowners because many still had "ice boxes," the forerunner of the refrigerator.  An ice box was simply a thick-walled wooden cabinet that was lined with metal.  A solid block of ice was placed on a large lower shelf, and several smaller shelves above were used to store foods that needed to be kept cold.  Ice was delivered to homes daily, and was manufactured in several sizes of block to fit different ice boxes.

By 1926, Mt. Pleasant's population had outgrown the East Texas Public Service Company ice plant, which could produce twelve tons of ice per day.

Early structural electrical wiring used ceramic insulators nailed to rafters.  Cotton insulated wire was threaded through the ceramic insulator, then the nail was tapped down to hold the wire in place.  If tension on the wiring was pulled too tight, expansion and contraction from heat and cold and other mechanical stresses on the wire could chafe the insulation over a period of time, leading to a fire hazard.
Upon taking over Mt. Pleasant's electric service, Southwestern Gas & Electric Company finished the transmission system overhaul that East Texas Public Service Company started in 1927.  Mr. McKinnion, Southwestern Gas & Electric Company's local manager, began rebuilding lines on Mt. Pleasant's west side in mid-May, 1928.  All poles and wiring, except for transformers, were replaced and lines were re-routed to prevent running them along the busiest streets.

He asked the City Plan Commission to appoint a committee to meet with him to assist in planning the elimination of many poles in the business district and to route wires along the edges of businesses wherever possible to improve the area's appearance.

Southwestern Gas & Electric Company general manager Knox Lee of Marshall came to Mt. Pleasant on June 19 to meet with the city council and the public about the cost of moving lines in downtown.  Mr. Lee proposed that his company make a survey showing the cost to each building, and property insurance penalty reductions that would be available.  He hoped that the survey would provide the committee a working plan to encourage all property owners to move electric drops to the rear of their buildings and do away with poles and wires along the main streets.

By September 20, 1928 many poles had been removed, improving the town's appearance, but all could not be removed because there were no back alleys where they could be relocated.  The telephone company planned to share light company poles to further reduce the number of poles when they began rebuilding the telephone system.

J. A. Petty became manager of the local electric company by mid-1930.  Southwestern Gas & Electric Company continued to rebuild and improve its Northeast Texas electrical grid.  In September, 1930, they began construction of a new 88,000 volt high tension line from Mt. Pleasant to Winnsboro.  This would provide another line that could be used if the regular transmission lines went down.  Work started at Winfield, and as soon as the line was completed from Winfield to Winnsboro, lines from Mt. Pleasant to Winfield and Winnsboro to Mineola were rebuilt.


East Texas Public Service Company also improved the appearance of its new Mt. Pleasant ice plant.  In April, 1927, a landscape architect surveyed the grounds and laid out an attractive park area around the plant.  The company planted hedges, laid out sidewalks, leveled the ground, and planted different kinds of flowers.  Several cars of gravel were used for the walks and little plots on various parts of the property.  The plant's interior was also beautified.  The machinery was painted, walls whitewashed, and the floors were painted.

This was likely to prepare to sell the plant to Southwestern Gas and Electric Company.  We don't know exactly when the sale took place, but Southwestern Gas and Electric Company bought East Texas Public Service Company sometime between April 1, 1927 and May 18, 1928.

 
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